Crossfit Wolverhampton
Speaking your Language
Art Direction | Branding | Campaign Messaging
A members-only gym based in Wolverhampton, targeting CrossFit lovers and aspiring athletes, with a brand identity crafted to be powerful and unapologetically bold, both in its visual and verbal language, creating a dynamic brand system that targets the few, not the many.
Speaking Your Language
Brand IdentITy & Message
The campaign is action-driven and tailored to resonate with those who understand. Every word and every visual is a rallying call to a community of the right people.
Grid and Determination
Setting Boundaries
Guides and grids were used to create a visual hierarchy that helps to define the brand with a controlled and functional visual design system that is anchored by a rigid six-column grid.
