Platform Home Ownership
Building Homes for a Better Future
Brand Guidelines | Branded Templates | Marketing Strategy | Sales Collateral | Environmental Signage
A bold brand refresh that's as powerful as its purpose.
The
Challenge
Brand positioning
Aiming to elevate their brand without losing its transparent, friendly tone, the brand was repositioned through a clearly defined strategy. Grounded in a strong understanding of its mission and audience, supported by a robust set of guidelines, developed to lead the way and guide their internal marketing team.
At the core sits its signature purple, supported with a broader, bolder monochromatic system that gives the brand a refreshed feel across all its collateral.
Defining A
Brand
Illustration & Marketing
A suite of custom brand patterns, graphics, and a unique illustrative style further supported the repositioning.
To ensure consistency across all touchpoints, we developed branded templates for development brochures, sales guides, social media, and internal documents, seamlessly integrating them into the business to support both marketing and sales teams.
