Platform Homeownership
The brand lacked consistency, with no design guidelines or cohesive style in place. A refresh was essential to establish a unified identity across all marketing materials, ensuring both internal teams and suppliers could maintain alignment. The objective was to present the brand in a more professional light while delivering a friendly and transparent experience for clients.
By capitalising on the brand’s most distinctive asset—purple—we created a strong presence that differentiates it from competitors through a bold, monotone approach. This was complemented by a suite of brand patterns, graphics, and an illustrative style that we developed. Additionally, we created branded templates for development brochures, sales guides, social media, and internal documents, all of which were implemented across the business to support the marketing and sales teams.
By capitalising on the brand’s most distinctive asset—purple—we created a strong presence that differentiates it from competitors through a bold, monotone approach. This was complemented by a suite of brand patterns, graphics, and an illustrative style that we developed. Additionally, we created branded templates for development brochures, sales guides, social media, and internal documents, all of which were implemented across the business to support the marketing and sales teams.
