Joseph Mews Property Group
Building wealth through property
Naming | Branding | Positioning | Print | Marketing
A brand designed to have global appeal.
About
Positioning a brand for high-net-worth individuals demanded a balance of authority, trust, and prestige. Something that would resonate on a global scale.
The chosen typography softened the traditional corporate aesthetic, pairing refined letterforms with handwritten elements to introduce warmth and humanity, steering away from the corporate, sterile feel often seen in wealth management business.
The name itself carries deep significance, taken from the founder’s Birmingham HQ, named in tribute to his late son, Joseph. More than just a name, it stands as a symbol of legacy, honour, and the enduring values at the heart of the brand.
